SEO campaigns are wide-ranging and take up a lot of energy within your advertising and marketing teams. Optimization practices are the most potent of all your digital media tactics, but working to incorporate good SEO solutions into your web or social media content can be a little trickier than it might seem at first glance.
Paying attention to SEO best practices is a choice that all firms must commit to if they want to create an increased market presence and keep up the traffic over the long term. Whether you aim for opening your own salon or expand shipping volume for your export business, SEO tactics and a commitment to good digital outreach are paramount for continued success.
Digital assets make the best compliment to physical sales.
For salon owners, in particular, a strong online presence is a key to continued success. This is especially true as patronage levels have dropped astronomically with the onset of the coronavirus pandemic. With the rapid and continuing rollout of vaccines all across the United States and the world, established salons and new businesses alike are beginning to peek their heads out and reopen for business once more. This means that the landscape of competition is wide open for new entrants to begin siphoning off loyal customers.
If you operate a new salon looking to increase your membership, this is a great thing. For salon owners with years of experience in the industry, you may be thinking anything but good thoughts about this prospect.
However, an established salon with licenses and social media accounts already in order can quickly quash any challenges that it might face with an aggressive SEO campaign that leans on the established principles of optimization. The truth is, though: Most businesses still don’t utilize these core tactics to continue to expand their market presence. As a new startup, you have a unique opportunity to implement keyword research and blog posting schedules that will chip away at the local competition until you become the biggest name in town.
Build a consumer following.
Consumers love the outreach done by local businesses online. With the help of social media and a dedicated home page, you can post daily about the services that your salon offers and the people who facilitate those professional treatments. Making yourself a household name takes a lot of time and energy. Still, with the right social media marketing campaign and the underlying foundation of an optimized landing page and blog content, you can build a significant core readership that hangs on your every post and picture.
Building a following requires you to present readers and watchers with something they can’t get without you. Luckily, the salon is the perfect place to present these unique takes. Customers come in for hair treatment that they can’t perform on their own every day of the week, so documenting the processes and professionals that are regular in your establishment is a great way to reach out to your clients with daily or weekly updates about the brand and what they can expect the next time they come in for a treatment.
These tactics lie at the heart of the entrepreneurial experience and will serve you well as you begin to thrive in your unique niche. Reaching out to your clients and showing your own salon’s friendly and professional nature over the alternatives is a great way to build a loyal base of customers, whether you are a stylist reopening after lockdown or unlocking your doors for the first time.
SEO is the way forward; make sure you engage with your clients with these versatile techniques.